Jayanata


Caring Together for Total Beauty - Rejuvenating a legacy family brand.

We redefined the brand around core principles of empathy, harmony and inner beauty, as markers for their promise and culture of behaviour, and in support of a purpose of delivering total beauty and caring together.


We designed a cleaner, more legible, smart and contemporary lettering style, and complemented this with a new a monogram/icon to support the visual voice, talking to qualities of nurturing comfort and collaborative care.


The expression and purpose is energetic, in tune and a breath of fresh air, for a proud family brand from Indonesia, for the world.


ART DIRECTIONDave Holland
Almira Shinantya
DESIGNERShierly Dewi
YEAR2012

AGENCYDM-ID


Jayanata Website


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