Unilever Product Development


Partnering with ID Holland and Unilever, the shampoo product Folicure needed to determine the image best suited for their targeted consumer. In search of the right identity, multiple boards were created to successfully describe the values and benefits of varying shampoo products. These mood boards will then be used in surveys to test which products were most popular. As a result, the survey would tell what were the most desired qualities women are looking for in their shampoo.


Art Direction: Dave Holland, Shierly Dewi

Designer: Shierly Dewi
Strategist: Katrina Yu
Using Format